Goldilocks - it's not just a fairy tale character anymore

A few of the things I smuggled in my suitcase from California the other day were goodies from the brand-spanking new and glistening 99 Ranch in Rancho Cucamonga. 99 Ranch is the Chinese-American West Coast equivalent to our Korean-American H Mart here on the East Coast. One item that I bought that stood above the rest was a delicious, soft and sweet-but-not-too-sweet bread made my the baked goods and Filipino cuisine company Goldilocks. Goldilocks, my friend Gil tells me, is massively popular with Southern California's Filipino community. It offers baked goods of all varieties, specifically but not exclusively Filipino baked goods. Originally opened in 1966 in Makati, Philippines, it has now spread throughout much of the western US and Canada as well.

Ahem, the bread... A little smooshed after 7 hours and one transfer in my luggage but just as edible, flanked by a package of their little hopia bean (yellow bean) buns

Back to the bread: this soft and delicious sweet bread is Goldilocks' ube loaf bread (about $4.50 at 99 Ranch). The ube loaf is a soft purple yam bread that you pull apart into individual pieces. Hopefully, you can make it last, which is not likely. I've been eating mine with Irish butter. If only they had this stuff on the East Coast I would probably buy this a lot more often.